Kelli Spinks
Designing Clarity in Enterprise Complexity
Through Relationships & Collaboration
Senior Product Designer
Let's Connect!
.png)
.png)
ABOUT ME
Hi, I'm Kelli
Thanks for Stopping By
I’m a Senior Product Designer & Strategist who thrives on untangling enterprise complexity. By blending relationship-building, collaboration, and research-driven design, I’ve helped enterprises transform into modernization , cut manual processes, and improve adoption.
8+
Years of Experience
6+
Years of Modernization
3
Different Enterprises
WHAT I BRING TO THE TEAM
I bring a research-driven mindset and service design approach that ensures every design decision is grounded in user insights and the broader system it influences. My strength in cross-functional collaboration helps align stakeholders, engineers, and product managers around a shared vision. I thrive in environments where clarity, trust, and innovation come together to deliver impactful solutions.
I bring a strong sense of curiosity to every project—always seeking to learn, ask questions, and uncover new perspectives. This curiosity drives me to not only deepen my own understanding but also discover how I can best contribute to the team. By staying open and engaged, I’m able to identify opportunities, adapt quickly, and support collective success.
I believe empathy is the foundation of great design. By centering the user, I’m able to look beyond surface-level needs and uncover the root challenges that shape their experience. Empathy allows me to connect with people’s perspectives, frustrations, and motivations—helping transform abstract problems into human stories that drive meaningful solutions. For teams, this means design decisions are grounded in real-world context, ensuring we’re not just building products, but creating experiences that truly matter.
Trust is the glue that holds transformation projects together — especially in complex enterprises, where legacy systems, competing priorities, and change resistance can derail progress. By building trust, I help teams move from resistance to adoption, from misalignment to shared ownership, and from complexity to clarity.
My comfort with ambiguity and willingness to pivot makes me a strong addition to any team. Instead of being slowed down by uncertainty, I approach it with curiosity and adaptability—helping the team stay focused, resilient, and open to new possibilities. This mindset not only keeps momentum during change but also creates space for innovation and stronger outcomes.
Recommendations
What It’s Like to Work With Me
Kelli brought clarity, creativity, and rigor to every phase of the design process. I wholeheartedly recommend Kelli for any role that demands strategic design leadership, service innovation, and a commitment to human-centered outcomes.
Alice S.
I’ve worked directly with Kelli for over 3 years in the replenishment product space. Kelli is consistently the most valuable person to have on any product team! She is able to influence the UI design, business process development and best practices.
Tracy M.
Kelli’s genuine empathy for users is one of her greatest traits, and it truly shows throughout her work; it’s what drives her to be so thorough when it comes to creating research plans and artifacts, exploring different options during the design process, and documenting findings and reasonings.
Christa L.